Projects & case studies by Rajdeep Kotoky

📌Overview

DHITI (dhiti.ai) is an AI-powered human intelligence assessment platform that helps students and young professionals make career decisions. It profiles each user's traits, tests their judgment through real-world scenarios, and turns the results into a personalised career plan, replacing one-size-fits-all counseling with data-driven guidance.

🎯The Challenge

Career counseling in India is largely inaccessible, expensive, and generic. Students receive the same advice regardless of their individual strengths, interests, or market realities. Existing digital tools were essentially static questionnaires with no real intelligence behind the recommendations.

⚡The Solution

As Lead Software Developer, built the full-stack platform with Next.js and TypeScript, styled with Tailwind CSS and Tailwind UI. Firebase powers the backend, and OpenAI APIs generate the AI-based career analysis. Optimized API caching keeps responses fast and avoids redundant AI calls, and Razorpay handles secure payments across a smooth, end-to-end user workflow.

✅ Key Results

• Deployed at dhiti.ai with live production traffic
• OpenAI-powered analysis turns trait scores and scenario answers into a personalised career report
• Trait profiles with radar charts break down strengths and growth areas
• Optimized API caching for fast responses and a smooth user workflow
• Secure Razorpay payment integration for reliable transactions

📌Overview

Travel Grid India is a full-stack OTA (Online Travel Agency) platform built for a travel booking business based in Northeast India, letting travelers search and book homestays, hotels, and curated packages across multiple destinations from a single storefront.

🎯The Challenge

Small regional travel operators typically rely on manual bookings over phone and WhatsApp, with no centralized way to manage listings, pricing, or availability across multiple properties and packages. The business needed a real booking platform without the overhead of enterprise OTA software.

⚡The Solution

Built with Next.js and TypeScript for the storefront, with Firebase powering authentication, listings data, and real-time availability. Implemented a searchable stay browser, package listings, and an admin panel for the property owner to manage listings and bookings without touching code.

✅ Key Results

• Live at travelgridindia.com with 7+ properties listed across multiple destinations
• Admin panel lets the business owner manage listings, packages, and bookings directly
• Firebase-backed real-time availability across all listed properties
• Unified search across stays and curated travel packages
• Replaces manual phone/WhatsApp booking coordination with a self-serve storefront

📌Overview

Go Travelz is a travel agency landing page designed to showcase curated holiday packages — like the featured Meghalaya package — and drive direct inquiries and calls from prospective travelers.

🎯The Challenge

The agency needed a fast, visually compelling online presence that could present destination packages with pricing and trust signals, and make it effortless for visitors to either explore packages or call the agency directly, without building a full booking engine.

⚡The Solution

Built with Next.js and TypeScript, the page leads with a destination-focused hero (featured package, pricing, and duration), backed by trust badges (traveler count, ratings, verification), a testimonial callout, and clear calls to action for exploring packages or calling the agency.

✅ Key Results

• Live at gotravelz.com
• Destination-led hero section with per-person pricing and trip duration
• Trust signals (5,000+ travelers, ratings, govt.-approved badge) built into the layout
• Dual call-to-action: browse packages or call the agency directly
• Fast, lightweight Next.js build optimized for mobile discovery traffic

📌Overview

An ERP and billing system built for Real Bengal Sweets, a sweets shop, to replace manual billing with a fast, keyboard-driven counter workflow and give shop admins live visibility into daily sales.

🎯The Challenge

The shop was billing customers manually, with no structured record of daily sales, item-level totals, or multi-shop tracking. Staff needed a billing flow fast enough for a busy counter, while the owner needed prices locked down and a running view of what had been collected.

⚡The Solution

Built with Next.js, TypeScript, and Tailwind CSS on the frontend, with Supabase as the backend for items, pricing, and bill records. Designed a keyboard-first billing counter (Enter moves between customer, item, and quantity) where prices are fixed by the admin and can't be edited at checkout, plus a live 'Today's Bills' panel showing per-shop collections as they come in.

✅ Key Results

• Live billing counter with keyboard-driven flow for fast order entry
• Admin-controlled pricing that counter staff cannot override
• Real-time 'Today's Bills' dashboard showing collections per shop
• Supabase backend for structured item, pricing, and sales records
• Multi-shop support (Shop 1 counter shown, extensible to more locations)

📌Overview

Yeco is an AI-powered mental health companion that listens, empathizes, and tracks emotional trends over time. Built to reduce the barrier between people struggling with mental health and the support they need — anonymously and without judgment.

🎯The Challenge

Mental health support in India faces a dual barrier: stigma keeps people from seeking help, and professionals are scarce. Existing apps felt clinical or prescriptive rather than empathetic. Users needed a judgment-free space that felt like a genuine conversation.

⚡The Solution

Built a conversational interface using React and Next.js, powered by the LLaMA API for nuanced, empathetic responses. Integrated Firebase for anonymous persistent sessions with mood history stored over rolling 30-day windows. The system performs real-time sentiment analysis on each message to detect distress signals and surface emotional trend visualizations on a personal dashboard.

✅ Key Results

• Live at yeco-bice.vercel.app with fully anonymous user sessions
• Real-time sentiment analysis runs on every message to detect emotional tone
• Mood trend visualization tracks emotional patterns over 30-day windows
• LLaMA API integration delivers empathetic, context-aware responses
• Firebase ensures anonymous data persistence without identity exposure

📌Overview

A fully custom Shopify storefront for ShopFruitful, a fruit-based skincare brand targeting first-time skincare users who want clean, vegan, and beginner-friendly products. The goal was a storefront that educates as much as it sells.

🎯The Challenge

The brand had a strong identity but needed a storefront that communicated its clean ingredient philosophy while guiding new skincare users through product discovery without overwhelming them. Generic Shopify themes couldn't deliver this.

⚡The Solution

Developed a custom Liquid theme from scratch with responsive CSS, smooth cart and checkout flows, and carefully designed product listing pages that highlight ingredient stories. Implemented performance optimizations including lazy loading and minimal JS footprint to achieve fast load times on mobile.

✅ Key Results

• Live at shopfruitful.com serving real customers
• Custom Liquid templates built from scratch — not a bought theme
• Mobile-first responsive design for 70%+ mobile traffic
• Optimized checkout flow to reduce cart abandonment
• Ingredient-first product pages guide first-time skincare buyers

📌Overview

A Shopify storefront for Florine Jewels, a jewellery brand made for modern women. The store pairs rich editorial photography with a clean black-and-gold interface so the pieces stay the focus.

🎯The Challenge

Jewellery sells on detail and trust. Florine needed a storefront that felt premium, showed intricate pieces at their best, and gave customers a way to request customized designs without leaving the site.

⚡The Solution

Built on Shopify with custom Liquid sections and JavaScript enhancements: a full-bleed hero leading straight into the collections, collection pages for browsing by style, and a dedicated Customization page for made-to-order requests, all under a minimal black header that keeps search, account, and cart one click away.

✅ Key Results

• Live at florinejewels.com
• Editorial full-bleed hero with a direct Shop Collection call to action
• Dedicated Customization page for made-to-order jewellery requests
• Custom Liquid sections and JavaScript enhancements on a Shopify base
• Minimal black-and-gold interface that keeps product photography in focus

📌Overview

A Shopify storefront for Raheka Studios (Raheka by Harshita Maheshwari), a women's clothing label selling shirts, blouses, co-ords, and dresses, built around seasonal campaigns like its Summer Collection.

🎯The Challenge

A small D2C label has to look as polished as bigger brands while still making it easy for shoppers to ask a question before buying. Raheka needed clear category navigation, room for campaign imagery, and a visible nudge toward prepaid orders.

⚡The Solution

Built on Shopify with custom Liquid sections and JavaScript: a scrolling announcement bar promoting free shipping and 5% off prepaid orders, a multi-slide hero carousel for seasonal campaigns, category navigation for Shirts & Blouses, Co-ords, and Dresses, and a floating WhatsApp button that connects shoppers to the brand directly.

✅ Key Results

• Live at rahekastudio.com
• Scrolling announcement bar promoting free shipping and prepaid-order discounts
• Multi-slide hero carousel for seasonal campaigns like the Summer Collection
• Category navigation across Shirts & Blouses, Co-ords, and Dresses
• Floating WhatsApp button for direct customer support

📌Overview

A complete Shopify e-commerce store for Zanera, a brand selling affordable imitation jewellery across ethnic, traditional, and modern styles for everyday wear and special occasions. The focus was a visually rich storefront that converts at scale.

🎯The Challenge

The jewellery market is intensely visual. Zanera needed a storefront that could showcase intricate pieces beautifully while supporting smooth browsing across hundreds of SKUs and providing a trustworthy checkout experience for price-sensitive buyers.

⚡The Solution

Custom Shopify theme with Liquid templates optimized for high-quality jewellery photography, collections organized by occasion and style, and payment gateway integration for smooth Indian payments. Implemented product variant management for material and size options.

✅ Key Results

• Live at zanera.in serving real customers
• Custom Shopify Liquid theme optimized for jewellery photography
• Collections organized by occasion, style, and material
• Smooth checkout with Indian payment gateway integration
• Product variant management for size and material options

📌Overview

A handcrafted Shopify jewellery store for The Anvik, specializing in earrings, jhumkas, chandbalis, and traditional sets for weddings, festivals, and everyday wear. The mission: make the storefront feel as premium as the jewellery itself.

🎯The Challenge

The Anvik's products tell a story of traditional craftsmanship that generic Shopify themes couldn't convey. The brand needed a storefront that felt premium enough to justify artisan pricing while remaining accessible to first-time buyers.

⚡The Solution

Built a warm, elegant theme with custom Liquid sections and CSS that highlights the artisanal nature of each product. Implemented an occasion-based browsing flow (wedding, festival, daily) and structured product pages with detailed craft descriptions and styling tips.

✅ Key Results

• Live at theanvik.com
• Custom theme reflecting the artisanal brand identity
• Occasion-based browsing: wedding, festival, everyday
• Detailed product pages with craft stories and styling tips
• Secure Indian payment gateway integration

📌Overview

A premium Shopify bridal jewellery platform for Heer House of Jewellery, featuring handcrafted kundan sets, anklets, earrings, and bespoke accessories made with traditional techniques and modern styling sensibilities.

🎯The Challenge

Bridal jewellery purchases are high-stakes decisions. The platform needed to instill deep trust, showcase craftsmanship in fine detail, and support customers who are planning purchases months in advance for specific ceremonies.

⚡The Solution

Developed a premium Shopify theme with large-format photography support, comprehensive product descriptions covering materials, care instructions, and customization options. WhatsApp integration enables direct bridal consultation requests for bespoke orders.

✅ Key Results

• Live at heerhouseofjewellery.com
• Premium theme with large-format photography support
• WhatsApp integration for direct bridal consultation requests
• Detailed product descriptions with care and customization info
• Bridal collection structured by ceremony type

📌Overview

The main Shopify e-commerce storefront for Fruitful, a fruit-based skincare brand with a clean, vegan, beginner-friendly product line built around simple daily routines. The goal was a store that demystifies skincare rather than overwhelming newcomers.

🎯The Challenge

The skincare market is saturated and intimidating for beginners. Fruitful needed a storefront that communicated ingredient transparency, built trust with skeptical first-time buyers, and guided them toward the right products without decision fatigue.

⚡The Solution

Built a clean, minimal Shopify theme that puts ingredients front and center. Custom sections highlight the fruit-to-skin story for each product, a routine builder guides beginners through selection, and a minimalist checkout reduces abandonment.

✅ Key Results

• Live at shopfruitful.com
• Ingredient-first product pages with fruit story sections
• Beginner routine builder guiding product selection step by step
• Minimal clean design reducing decision fatigue
• Vegan and cruelty-free certifications prominently featured

📌Overview

A Shopify haircare store for Giisha Beauty, blending Ayurvedic traditions with modern haircare through oils, masks, and grooming tools rooted in Indian wellness rituals. The brand needed digital credibility to match its formulation quality.

🎯The Challenge

Ayurvedic haircare has strong trust equity in India but lacks credibility-building digital storefronts. Giisha needed an online presence that educated customers on ingredients and positioned products as effective alternatives to synthetic options.

⚡The Solution

Custom Shopify theme with ingredient education sections, blog integration for Ayurvedic knowledge articles, before/after showcase capabilities, and a product recommendation quiz routing users to their ideal haircare routine.

✅ Key Results

• Live at giishabeauty.com
• Ingredient education sections for each product
• Blog integration for Ayurvedic knowledge and rituals content
• Product quiz routing users to a personalized haircare routine
• Before/after showcase section for authentic social proof

📌Overview

A modern Shopify fashion store for Roslyn by Demi, featuring women's dresses, co-ord sets, tops, and accessories with a focus on elegance, comfort, and contemporary style. The brand needed a storefront as strong as its aesthetic identity.

🎯The Challenge

D2C fashion brands face brutal competition online. Roslyn by Demi needed a storefront that conveyed its visual identity strongly enough to stand out, while delivering a smooth browsing-to-checkout experience that reduced drop-off.

⚡The Solution

Built a visually-driven Shopify theme with editorial layout sections, a lookbook-style homepage, size guide integration, and collections structured by occasion (casual, party, formal). Implemented Instagram-feed integration to surface real customer styling as social proof.

✅ Key Results

• Live at roslynbydemi.com
• Editorial lookbook homepage layout differentiating the brand
• Collections organized by occasion: casual, party, formal
• Size guide integration aimed at reducing return rates
• Instagram feed integration for real-customer social proof

📌Overview

A Gen-Z-focused D2C Shopify store for Nishorama, selling block-printed kurtis, fusion ethnic outfits, and contemporary desi styles that blend traditional and modern aesthetics. The brand speaks to cultural pride without feeling old-fashioned.

🎯The Challenge

Nishorama targets Gen-Z buyers who respond to authenticity, cultural identity, and visual storytelling. A standard Shopify theme would fail to capture the brand's vibrant energy and fusion identity in a way that resonated with this audience.

⚡The Solution

Developed a bold, colorful Shopify theme with large hero imagery, artisan story sections documenting the block-printing process, and an outfit inspiration grid. Social commerce features include a wishlist, Instagram integration, and UGC testimonial sections.

✅ Key Results

• Live at nishorama.com
• Bold visual theme resonant with Gen-Z cultural aesthetics
• Artisan story sections highlighting block-printing craft origins
• Outfit inspiration grid for visual styling ideas
• UGC testimonial sections and Instagram integration

📌Overview

A handcrafted Shopify ethnic wear store for Vintage Loom, featuring cotton suit sets, kurtas, and sarees rooted in handblock printing and traditional artisan craftsmanship. Each piece is unique — and the storefront needed to say that clearly.

🎯The Challenge

Handcrafted textile brands struggle to convey the uniqueness of artisan products in a typical e-commerce format. Each Vintage Loom piece is one-of-a-kind, requiring a storefront that communicates rarity and craft value without sounding exclusionary.

⚡The Solution

Built a warm, earthy-toned Shopify theme with artisan process documentation sections, handblock print detail galleries, limited quantity indicators for unique pieces, and natural fiber care guide integrations into every product page.

✅ Key Results

• Live at vintageloom.com
• Artisan process documentation integrated into product pages
• Handblock print detail galleries with zoom capability
• Limited quantity indicators communicating product uniqueness
• Natural fiber care guides built into product descriptions

📌Overview

A Shopify accessories and jewellery store for Aekay, offering affordable rings, earrings, necklaces, and bracelets focused on everyday style, durability, and accessibility. The challenge was building trust at low price points with a large catalog.

🎯The Challenge

With a large SKU catalog of affordable accessories, Aekay needed a storefront that prevented choice paralysis, made browsing intuitive, and built enough trust for price-sensitive buyers to complete purchases confidently.

⚡The Solution

Built a clean, organized Shopify store with robust filtering by type, material, and occasion. Implemented Razorpay for seamless Indian payments, customer review sections surfaced prominently, and a best-sellers page that guides discovery.

✅ Key Results

• Live at aekay.in
• Robust filtering by type, material, and occasion
• Razorpay integration for seamless Indian payments
• Best-sellers and trending sections guiding buyer decisions
• Customer review sections building trust at low price points

📌Overview

A Shopify ethnic fashion store for The House of Hoor, selling handcrafted suit sets, anarkalis, co-ords, and kurtas with handblock prints and a blend of traditional and modern elegance. The brand competes on craft quality — the store needed to show that.

🎯The Challenge

The brand needed to attract a discerning audience that values craftsmanship over fast fashion, while competing in a crowded online ethnic wear market that often undervalues artisan work. Perceived value had to be built through storytelling, not just discounts.

⚡The Solution

Developed a sophisticated Shopify theme that leads with craft storytelling — artisan process photos, handblock printing technique documentation, and fabric origin content. Editorial collection curation and visual merchandising elevate perceived brand value above the competition.

✅ Key Results

• Live at thehouseofhoor.com
• Craft storytelling sections with artisan process photography
• Editorial collection curation with visual merchandising
• Fabric origin and printing technique content on product pages
• Premium brand positioning consistent with artisan value

📌Overview

A Shopify dessert e-commerce platform for Gelato Vinto, an Italian-style artisanal gelato brand offering gelato cakes, sorbets, and sugar-free options made with natural ingredients. Selling premium perishables online demanded a different approach.

🎯The Challenge

Selling perishable food online is logistically complex. Beyond logistics, Gelato Vinto needed a storefront that evoked the luxury and indulgence of authentic Italian gelato convincingly enough to justify premium pricing in the Indian market.

⚡The Solution

Built a vibrant, food-photography-forward Shopify theme with temperature and delivery zone information integrated into product pages. Custom flavor story cards, ingredient sourcing sections, and occasion-based curation (birthdays, parties, daily indulgence) drive conversions.

✅ Key Results

• Live at gelatovinto.com
• Food-photography-forward design creating strong appetite appeal
• Flavor story cards with ingredient and origin details
• Occasion-based curation: birthdays, parties, everyday treats
• Delivery zone and freshness information integrated into product pages

📌Overview

A Shopify plants and home decor store for Homebagh, offering indoor and outdoor plants, planters, and gardening accessories that support greener, more beautiful living spaces. The key insight: plant buyers need education before they're ready to buy.

🎯The Challenge

Plant e-commerce requires educating buyers on care requirements before purchase to reduce returns and increase long-term satisfaction. Most plant stores skip this education, leading to poor customer experiences and preventable churn.

⚡The Solution

Built a Shopify store with embedded care guides on every product page, a plant finder quiz for beginners, and planter bundle suggestions pairing plants with compatible containers. An airy, natural visual design reinforces the brand's wellness-through-nature positioning.

✅ Key Results

• Live at homebagh.com
• Embedded care guide on every plant product page
• Plant finder quiz routing beginners to easy-care options
• Bundle suggestions pairing plants with compatible planters
• Airy, natural visual design reinforcing brand identity

📌Overview

A bold Shopify fashion store for The Mesh Store, offering women's clothing, bags, and accessories — from everyday basics to party looks — with bold cruelty-free and sustainable styling as core brand values.

🎯The Challenge

The Mesh Store targets fashion-forward women who want bold styles without ethical compromise. The storefront needed to communicate both the aesthetic vision and the brand's cruelty-free commitment convincingly, or risk losing trust.

⚡The Solution

Developed a dynamic Shopify theme with bold editorial homepage sections, cruelty-free and sustainability badges integrated into product pages, and a 'Complete the Look' feature that cross-sells outfits. Instagram integration surfaces real customer styling as social proof.

✅ Key Results

• Live at themeshstore.co
• Bold editorial homepage with campaign-style imagery
• Cruelty-free and sustainability badges on all product pages
• 'Complete the Look' cross-sell feature driving order value
• Instagram integration for real-customer styling inspiration

📌Overview

A Shopify textile marketplace for Kapda Shop, serving both retail fabric shoppers and bulk sourcing buyers across cotton, silk, linen, velvet, and georgette fabrics. Two very different buyer personas, one cohesive storefront.

🎯The Challenge

Serving retail and wholesale customers from a single storefront is technically and UX-wise complex. Pricing, minimum order quantities, and product presentation needed to work for two very different buyer profiles without confusing either.

⚡The Solution

Built a dual-persona Shopify store with separate retail and wholesale-oriented collection pages. Implemented tiered pricing display, bulk order inquiry forms, and a fabric swatch request feature. Detailed material specifications support professional buyers making informed sourcing decisions.

✅ Key Results

• Live at kapdashop.com
• Dual-persona storefront serving both retail and wholesale buyers
• Bulk order inquiry forms with tiered pricing display
• Fabric swatch request feature for professional buyers
• Detailed material specifications across all listings

📌Overview

A handcrafted Shopify fashion store for Bombay Blossom, featuring bags, jewellery, and accessories made from Indian textiles, recycled fabrics, and handloom techniques. Sustainability and aesthetics needed to coexist without either feeling compromised.

🎯The Challenge

Sustainable handcraft brands face the challenge of communicating both aesthetic appeal and ethical value without sounding preachy. Bombay Blossom needed both elements to work together seamlessly in a single, cohesive storefront.

⚡The Solution

Developed a vibrant Shopify theme that leads with craft aesthetics while weaving sustainability into product storytelling naturally. Custom sections document fabric origins, artisan communities, and recycling processes. A 'Meet the Maker' feature builds personal connection with the brand.

✅ Key Results

• Live at bombayblossom.com
• Fabric origin and artisan community documentation sections
• 'Meet the Maker' feature building authentic brand connection
• Recycled material process sections integrated into product pages
• Vibrant visual design that leads with craft over sustainability messaging