Zanera - Imitation Jewellery E-commerce Platform
Shopify jewellery store for affordable imitation pieces, covering ethnic, traditional, and modern designs for daily wear and special occasions.
Overview
A complete Shopify e-commerce store for Zanera, a brand selling affordable imitation jewellery across ethnic, traditional, and modern styles for everyday wear and special occasions. The focus was a visually rich storefront that converts at scale.
The Challenge
The jewellery market is intensely visual. Zanera needed a storefront that could showcase intricate pieces beautifully while supporting smooth browsing across hundreds of SKUs and providing a trustworthy checkout experience for price-sensitive buyers.
The Solution
Custom Shopify theme with Liquid templates optimized for high-quality jewellery photography, collections organized by occasion and style, and payment gateway integration for smooth Indian payments. Implemented product variant management for material and size options.
Results
- Live at zanera.in serving real customers
- Custom Shopify Liquid theme optimized for jewellery photography
- Collections organized by occasion, style, and material
- Smooth checkout with Indian payment gateway integration
- Product variant management for size and material options
Tech Stack
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