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Shopify2024

DIY by Tok - Kids DIY Kits & Educational Toys E-commerce Platform

Shopify kids store for DIY kits and educational toys that encourage hands-on learning, creativity, and activity-based play.

Overview

A Shopify kids store for DIY by Tok, offering DIY kits and educational toys that encourage hands-on learning, creativity, and activity-based play. The buying decision belongs to parents — the store was designed to give them confidence.

The Challenge

Parents buying educational toys face analysis paralysis. They need confidence that a product is genuinely educational, age-appropriate, and engaging enough to hold a child's attention. DIY by Tok needed the storefront to address all three concerns clearly.

The Solution

Developed a playful, colorful Shopify theme with age-range filters, educational outcome tags on every product, parent review sections, and video demonstration previews. A 'What will they learn?' section on each product page speaks directly to parent buying criteria.

Results

  • Live at diybytok.com
  • Age-range filtering for age-appropriate product discovery
  • Educational outcome tags on every product listing
  • 'What will they learn?' section addressing parent concerns directly
  • Video demonstration previews for key products

Tech Stack

ShopifyJavaScriptHTMLCSSPayment Gateway Integration

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